Global Academic Foundation
Global Academic Foundation - UH schools and faculties are bringing globally accredited Bachelor Degrees from the UK to Egypt
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Global Academic Foundation
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The Client Background
Global Academic Foundation was founded in 2020 on 50 Acres in Egypt’s New Capital City. GAF is hosting The University of Hertfordshire (UH) as the first full-fledged branch campus of a British university in Egypt
New Capital City
Education
Egypt
Students I Parents
1500+ University Student
Initially The concept of studying at a British university in Egypt needed to be explained and communicated to the target audience.
Awareness
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The launch was 3 months before the start of the first academic year, so Awareness was not really established but we had to go for conversions to be able to get as many students as possible for the first academic year.
Scaling
Our first step was to set-up a CRM to track what happens to a lead after it’s generated.
Tracking
Year over year, we worked on improving the client’s marketing automation, and tracking until we got to the point of introducing GMP.
Scaling
We started organizing their creatives per stage and objective.
Creatives
After that, we started organizing the client’s audiences and conversion actions through comparing CRM results with Ads accounts results.
Audiences
